Your strategic thinking partner.
We help 20-100 person B2B SMEs break through growth plateaus and profitability squeezes — using your data and our expertise.
What we can help with
We've spent hundreds of hours talking to business owners at your stage. See how we approach some common issues we see.
Other verticals coming soon
The Clide Approach
Why I created Clide
I have founded multiple businesses, each has been punctuated by series of plateaus and existential crises. Those moments felt very lonely, and made worse by the need to always show conviction in front of my team.
Those were also the rare moments when I miss my corporate career, where teams of smart and hardworking people help the CEO make confident decisions.
So I created Clide - the strategic support I experienced over 14 years as an investor (CVC) and consultant (Oliver Wyman), redesigned for SME realities.
SME Data Specialist
The SME Problem:
We often hear "We don't have the data". You actually do - it's just spread across many systems/ documents, and often poorly labelled. Standard analytics tools can't handle this, and manual fix takes weeks.
What We Built:
A proprietary data engine that automatically:
- Ingests data from any source
- Amalgamates data using deep understanding of your business
- Cuts manual work from weeks to days
Why It Matters:
Clarity like you never had before. Turns "I feel" into "I know"
SME Specific Knowledge Base
The SME Problem:
Most corporate theories sound far away. Board advisors don't spend enough time on your business. No one else in your team think at your level.
What We Built:
A proprietary knowledge base combining:
- 14 years of corporate experience translated for SME realities
- Practical examples how other SME owners dealt with similar situations
- "What worked, what didn't, and why" analysis
Why It Matters:
All strategic decisions face uncertainty, well considered options are key. Explore options by applying proven examples.
Team Ownership Methodology
The SME Problem:
Budget becomes stale quickly. Plans lose steam within weeks. You feel like you are pulling all the weight alone.
What We Built:
A methodology refined from PE and consulting, adapted for small teams:
- Workshops to get buy-in from the team.
- Individualised action plan and milestone to encourage ownership.
- Performance recognition framework to align incentives.
Why It Matters:
Accountability is the #1 driver for successful execution. Especially when you cannot afford incoherence in a small team.
How We Typically Work
Understand
Listen to you and your team, analyze your data, reveal what's really happening
Week 1
Explore
Bring relevant case studies from similar businesses, identify patterns and options
Week 1-2
Co-Create
Facilitate workshops with your team to shape strategy together
Week 2-3
Execute
Build action plan with clear milestones and owners
Week 4
Is Clide Right for You?
We're the right fit if you:
Lead a 20-100 person branding/advertising agency or B2B software company
Want to break through a growth plateau
Worry about profitability and cash flow dip in and out of the red
Want to enter new market or acquire another company
Consider exit as an option in the next 5 years
Feel like you are running your business alone
We're not right if:
You want the secret to a "sure win" (we don't have it)
You just want VC intros (we don't do that)
You're below £1M revenue (you need product-market-fit, don't overthink strategy)
Let's Talk About Your Business
We love these conversations.
Every SME is a unique puzzle, we're genuinely curious about what you've built and what you're wrestling with.
The consultation isn't a sales pitch. You'll walk away with at least one useful insight, and might actually enjoy it!
What to Expect
We'll ask about your business, what's working, what's not
We'll ask about your aspiration and the ideas you want to explore.
We'll share what we have learned from similar situations.
If it's something we can help with, we'll follow up about data.
We respond within 24 hours to set it up
Too early to book?
Explore specific topics first: